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make or break

British pronunciation/mˌeɪk ɔː bɹˈeɪk/
American pronunciation/mˌeɪk ɔːɹ bɹˈeɪk/
to make or break
[PHRASE]
1

to bring about either success or failure for someone or something

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to make or break definition and meaning

What is the origin of the idiom "make or break" and when to use it?

The origin of the idiom "make or break" is believed to have originated in the world of sports in the 19th century. It is likely that the phrase originally referred to a key moment in a sporting event, where the outcome would determine whether a team or player would win or lose. Over time, the phrase began to be used more widely to describe any situation where the outcome was crucial and would have a significant impact on the future. It is used to describe a situation where something will either lead to success or failure, with nothing in between.

Examples
1Unexpected big news events have the potential to make or break a presidential campaign, at least during normal election cycles.
2It can make or break a decision or a brand, essentially.
3In a segment with razor thin margins like fast food, providing solid drive-thru service can be make or break.
4And that really is what could make or break a streaming service like this.
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